males who explicitly and continuously care about their appearance. For men in their 40s and 50s, there is also a new word ‘NOMU-jok’, to refer to the people who want to look good and ‘No More Uncle”.
III. S.T.P Strategy
1. Segmentation
We divided the possible customers according to their profession, age, and financial status. (table 1 of the appendix)
2. Targeting
1) The ta
male or female) and age from the teens to the twenties, and from the forties to the fifties.
b. Targeting
For targeting, SPAO decides to target very broadly (undifferentiated marketing) that it target All Generation without any restrictions in age. This is why SPAO has chosen Korean idol groups Girls Generation and Super Junior to target the customers in the teens and the twenties, and Korean
Stomach & Colorectal
High stomach cancer ratio in Korea for both genders
Low colorectal cancer ratio in France
Stomach - Cancer
Decreased in US, Europe
Stable in Korea
High consumption of preserved salt food & salt
Stomach - Diet
Amount of sauce equivalent to 1g of salt
Korean dishes tastes less salty, but contains more salt
Amount of natrium in Korean dishes
I. Introduction
People say that the happiness of eating delicious food has the biggest portion in happiness of one’s life. Though there are tons of delicious foods around the world, the chocolate has made thousands of people feel happy. However the reason making chocolate lovers take off their hands from chocolate is its calorie. Especially young-women chocolate lovers having interests in the
Executive Summary
SPA brand is Specialty retailer of Private label Apparel. "SPA" is a clothing retail strategy that is commonly known for its efficient and reasonable price labeling, quick trends adoptability, and well known world-wide branches. Manufacturer is main body of decision making because he/she manages everything from manufacturing to circulating. Trough vertical integration of pl
We figured that Cold Stone has problems with their emplacement. Therefore, Cold Stone could improve their strategies to compensate the problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there
Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
Q1. “The more we drink water, the better our health become and for losing weight.”
Q2. “ There are some food that can burn fat.”
Q3. “ It is desirable to eat high-protein low-carbohydrate food”
Q4. “ The stronger we exercise, the more we lose weight.”
Fact:
There is NO food that can BURN fat!!
“It is desirable to eat
high-protein low-carbohydrate food.”
NO
Abstract
This research shows how American values are applied to Americans’ career preferences. The cultures that English is spoken as a foreign language were compared with American society in order to provide the differences for better understanding of the American culture.
Ⅰ. Intro
Through out this semester, Understanding English Speaking Culture class has covered American’s valu